At the recently concluded 137th China Import and Export Fair (Canton Fair), WAH showcased its latest automotive filtration products and technologies, capturing the attention of over 288,900 overseas buyers from 219 countries and regions. The event resulted in preliminary orders exceeding [specific amount] million USD, highlighting the robust competitiveness of "Intelligent Manufacturing in China" in global trade.
Key Highlights from the Canton Fair
Double Growth in Buyers and Orders
This year’s Canton Fair saw a 17.3% year-on-year increase in overseas buyers, with 64.9% from Belt and Road countries and a 24.1% surge in buyers from BRICS nations. Emerging markets emerged as a key growth driver. WAH welcomed over [specific number] buyers from Southeast Asia, the Middle East, South America, and other regions, securing [number] preliminary agreements for core products such as air cleaners and fuel filters.
Green and Smart Products in High Demand
Among the 4.55 million products displayed at the fair, 880,000 were green and low-carbon solutions, while 320,000 featured smart technologies. WAH’s "Nano-Fiber High-Efficiency Air Cleaner" and "Smart Fuel Filtration System" stole the spotlight with:
Eco-Friendly Materials: Made with 30% recycled materials, compliant with EU Carbon Border Adjustment Mechanism (CBAM) standards, helping clients navigate green trade barriers.
Smart Monitoring: Integrated IoT sensors provide real-time data on filter lifespan and vehicle emissions, meeting demand for smart automotive components in European and American markets.
Diversified Market Strategy
Amid uncertainties in U.S. tariff policies, WAH expanded its focus on emerging markets. Buyers from Mexico, Brazil, UAE, and other regions accounted for 45% of total engagements, with exclusive regional distribution partnerships initiated across multiple Belt and Road countries.
Customer Feedback & Industry Insights
Buyer Testimonial: John Leal, a buyer from Brazil, stated: “WAH’s filtration solutions offer exceptional cost-effectiveness, and their customized services adapt seamlessly to South America’s unique climate conditions—key reasons we chose to collaborate.”
Industry Trends: The Canton Fair’s inaugural “Service Robot Zone” and green exhibition areas underscored the global emphasis on smart and sustainable technologies. WAH’s CTO, Anson, emphasized during a forum: “Future automotive filtration will integrate AI algorithms and low-carbon processes, becoming a core component for automakers to achieve carbon neutrality goals.”
Next Steps
Leveraging the Canton Fair’s online platform (accumulating 4.37 million visits), WAH will continue year-round engagement and plans to debut its “Hydrogen-Powered Vehicle-Specific Filters” at the 138th Canton Fair (October 15, 2025), further solidifying its leadership in the new energy sector.
Data References
Overseas buyers at the Canton Fair increased by 17.3%, with preliminary orders reaching $25.44 billion.
19.3% of exhibited products were green and low-carbon solutions; emerging markets contributed over 60% of buyers.
Diversified market strategies mitigate tariff risks, with significant order potential in emerging economies.
Contact Person: Mrs. Dorls
Tel: +86 156 6412 3931
